SBI Life Insurance, a private life insurance company, has been awarded ‘Best Ad under the Insurance Category’ at the IndIAA Awards for its ‘Great Dad’ campaign which started in February this year.
The campaign delicately delves into the ultimate responsibility of a father towards his son – ensuring his secure feature.
The TVC takes viewers through the life of a soldier who introspect his responsibilities towards his son.
The agencies involved in the integrated campaign were, Creative Agency Ogilvy Mather, Media Agency (TV Digital) GroupM, Social Media Agency Mindshare and PR Agency Perfect Relations.
On winning the award, Arijit Basu, MD CEO, SBI Life said that, SBI Life has always been a pioneer in creating innovative themes that are customer-centric and our campaigns are able to touch and help change the lives of people.
The campaign managed to create an emotional connect with the audience, and is one of the biggest reason why insurance awareness is growing.
The Great Dad campaign moved the needle for campaigns in the insurance sector.The event organized by International Advertising Association (IAA).
India Chapter had a jury comprising the most revered Indian business leaders, including Harish Manwani, Non-Executive Chairman, Hindustan Unilever Limited; B Sriram, Managing Director, State Bank of India; Bhaskar Bhatt, Managing Director, Titan Company; Sangeeta Pendurkar, Managing Director, Kellogg India; Mayank Pareek, President – Passenger Vehicles Unit, Tata Motors; D Shivakumar, Chairman and Chief Executive Officer, PepsiCo India Holdings and Sanjeeb Chaudhuri, Global CMO and Regional Head – South Asia, Standard Chartered Bank.
Braj Kishore, Head Brand Corporate Communication, SBI Life, added, Besides the Ad, the campaign was also amplified through social media channels and contests, where people could celebrate their treasured moments that strengthened their bond with loved ones.
The primary purpose of the campaign was to connect with the customers through an approach that rekindles the indebtedness towards fathers, while reminding the fathers about what they need to do to be a Great Dad.